For a Company that pioneered the development and production of premium quality silica sand-based products, the quality of its marketing collateral had to be equally progressive. That’s why Mansfield Sand worked in partnership with Nottingham based graphic design experts, Freestyle Marketing Communications to relaunch their brands. The brief was to produce a range of marketing materials that reflected the quality and innovative nature of the Mansfield Sand Company. With an extensive client portfolio that includes some of the most prestigious sporting venues across the U.K. and Europe, Mansfield Sand Company needed both printed and digital collateral that matched its ambitious growth plans and brand profile.
The new portfolio of literature was specifically designed to be flexible in its use and to reflect the various needs of its two new production sites; one at Two Oaks Quarry and the other at Crown Farm Industrial Estate in Mansfield, Nottinghamshire. Both brands, Mansfield Sand and Mansfield Brick needed to be seen as coming from one parent Company, with a strong visual identity and colour palette linking them together. By retaining the established corporate identity with the well recognised Sand Martin logo, Freestyle was able to introduce new green and black colourways to sit alongside the more established Mansfield Sand red. The result was a fresh new look that took its design cues from the past but brought the Company bang up to date graphically.
By using an unconventional 6-page A4 portrait format for the outer folder, Freestyle was able to display the Mansfield Sand Company’s wide range of products and services to its best advantage. With clear sector identifiers and simple bullet point copy, each of the seven product sectors were given equal prominence. The sector identifiers were then used as ‘flags’ at the top of each of the 21 different A4 loose-leaf product leaflets. These attractive specifically designed leaflets, with technical information on the reverse, were then contained within the pocket of the folder, to be selected as appropriate for customer presentations and commercial bids.
The corporate red, green and black printed collateral design theme was then taken through into commercial display panels and trade exhibition stands. Mansfield Sand Company’s new mobile responsive website will also reflect the newly developed corporate identity and be a place where customers and prospects alike will be able to get access to downloadable digital copies of Mansfield Sand’s new exciting product range featured across the new marketing materials.